Seminar: Hiring a Salesperson Can Make or Break Your Agency
A 60-Minute Live Webinar with special guest and expert - John Glennon
Most agency owners don't fail at sales because they lack leads.
They fail because they hire the wrong salesperson, for the wrong role, at the wrong time and pay for it in lost revenue, wasted months, and cultural damage that lingers long after the hire is gone.
This one-hour seminar is designed to help you avoid the expensive mistakes and understand, clearly and soberly, what actually matters when hiring sales talent in a marketing agency.
Ticket: $50 USD — Free with invite code
- No fluff that you can find on ChatGPT
- No motivational sales talk
- Just the fundamentals that protect your business
After signup: calendar invite
Trusted by agency owners from
What You'll Learn (The Only 3 Things That Actually Matter)
In this focused one-hour session, John Glennon will cover the three most critical truths about hiring salespeople that agency owners must understand before they make a hire.
You will learn:
- Why most agency sales hires fail — even when the candidate "looked great on paper"
- The single biggest mistake agency owners make when hiring their first salesperson
- How to tell the difference between a real salesperson and a "good talker"
- What must already exist in your agency before a salesperson can succeed
- Why experience in sales is often less important than sales behavior
- How to dramatically reduce hiring risk without becoming a sales expert yourself
- When NOT to hire a salesperson, even if growth feels urgent
This is about risk management and making the most important decision.
Who This Is For
This seminar is for marketing agency owners who:
- Are contemplating their first sales hire and want to get it right the first time
- Have been burned by a bad sales hire and don't want to repeat the mistake
- Already have salespeople but don't fully trust the results
- Feel uneasy because sales feels like a black box inside their business
- Want growth but don't want chaos, churn, or cultural damage
- Understand that one wrong hire can set the agency back 6-12 months
- Prefer evidence, structure, and clarity over hype and bravado
If you value your time, your margins, and your sanity then this focused one hour seminar is for you.
This seminar is not suitable for:
- Agency owners looking for quick sales hacks
- People who want scripts, funnels, or closing techniques
- Founders who believe hiring sales will "fix everything"
- Anyone unwilling to accept that structure comes before scale
- Owners who want someone else to "just handle sales" without involvement
If you're looking for shortcuts, this won't land.
If you're looking for sound judgment, it will.
Reserve my seat
Live on January 31st
60 minutes • Zoom • $50 ticket (waived with invite code)
You'll receive a calendar invite after signing up.
Have a code? Add it in the form.
One-Hour Webinar Agenda
Welcome + context
Why sales hiring is uniquely risky in agencies
The #1 reason agency sales hires fail
(And why "experience" is often misleading)
What must exist before you hire sales
Offers, authority, expectations, and role clarity
How to evaluate sales candidates without being fooled
Behavior > personality > résumé
Key takeaways + live Q&A
What You Will Walk Away With
After 60 minutes, you will leave with:
A clear "hire / don't hire" framework
you can use immediately
A mental model for sales roles in agencies
(and why many hires fail by design)
Confidence in saying "not yet"
instead of hiring out of fear or pressure
A better way to evaluate sales candidates
without relying on gut feel
Language and criteria to avoid being sold
by the salesperson you're interviewing
Clarity on timing
knowing when hiring sales helps and when it hurts
You won't leave with hype (I promise we don't do that kind of stuff)
Instead you will leave with a rare type of clarity (that people who miss this seminar will never have!)
About the Host
John Glennon is a sales trainer and sales hiring expert who specializes in helping business owners avoid costly hiring mistakes. His work focuses on behavioral evidence, risk reduction, and clarity, not hype or sales theatrics.
He has worked with founders who:
- Hired too early
- Hired the wrong profile
- Trusted the wrong signals
- Paid for it in time, money, and morale
This seminar distills what matters most and removes what doesn't.
10 Common Questions (Answered Honestly)
Reserve your seat
Join 300+ agency owners who've mastered sales hiring
$50 USD • Free with invite code